What’s New with Irn-Bru: Exploring the Bold Flavors and Iconic Scottish Heritage

Made with a secret recipe of 32 flavours, IRN-BRU XTRA Ice-Cream is not only a bold and refreshing drink, but also a testament to the iconic Scottish soft drink’s unique taste and bold spirit. This beverage, known for its distinctive flavor blend, has been a part of Scotland’s national heritage for years. The drink’s original name was ‘Iron Brew’, but it was later changed to Irn Bru, a clever adaptation to avoid confusion with brewed beverages. Pronounced “Iron Brew”, Irn-Bru encapsulates the essence of Scotland’s national drink – Irn-Bru, meaning Iron Brew.


The brand underwent a stylish change in 1946 when proposed branding laws prompted a shift to the name we know and love today. Fast forward to the present, and Irn-Bru continues to innovate, adding exciting new flavors to its range. Tropical and Ice Cream were voted the most popular additions to the Irn-Bru Xtra range. IRN-BRU XTRA Tropical offers a delightful blend of pineapple, passion fruit, and mango flavors, transporting drinkers to sunnier climates with every sip.

IRN-BRU XTRA Tropical (ad)

Irn-Bru Energy stands out with its high caffeine content, comparable to a high-street coffee, blending the iconic flavor of IRN-BRU’s top secret essence with taurine, caffeine, B vitamins, and the taste of an energy drink. For those monitoring their sugar intake, IRN-BRU XTRA offers the same unique flavor without the calories. Additionally, the drink is available in various sizes, including 330 and 500 millilitre cans, 250 millilitre bottles, and 2 litre bottles.

Describing the flavor of Irn-Bru is a challenge; some compare it to a mix of citrus, bubblegum, and cream soda, but it’s a taste that truly needs to be experienced firsthand. Notably, US politician Alexandra Ocasio Cortez tried the ginger for the first time at COP26 and likened it to Kola Champagne from her youth.

See also  Indulging in Jack Daniel's Whiskey-Infused Delights: Are They Worth the Hype?