Ryan Reynolds has joined the elite group of successful, handsome male celebrities in the liquor industry with his involvement in Aviation Gin. Known for its delightful blend of gin, Crème de Violette, and Maraschino liqueur, Aviation Gin has long been a favorite among cocktail enthusiasts. In a significant move, Aviation Gin has become the official sponsor of the National Football League (NFL) in the United States.
The gin is renowned for its rich floral and savory notes, featuring ingredients like lavender, cardamom, and sarsaparilla, which reflect the vibrant flavors of the Pacific Northwest. This approach marks a departure from traditional gin recipes that heavily emphasize juniper, opting instead for a more balanced botanical profile.
Ryan Reynolds’ journey with Aviation Gin began in 2018 when he became the creative director and co-owner of the brand, which was initially founded in 2006. The gin’s recipe, a creation of the first distiller-bartender partnership, is designed to be smoother and less juniper-heavy than typical London dry gins.
The Aviation cocktail, a perfect introduction to gin cocktails, played a role in naming the brand. This cocktail, invented nearly a century ago by barman Hugo Ensslin in New York, showcases the gin’s versatility and flavor profile.
In a recent development, Aviation Gin announced plans to expand its market presence in the UK with a significant investment. Reinforcing his reputation as a philanthropic celebrity, Ryan Reynolds has committed to donating 30% of UK sales profits to The Drinks Trust.
The brand’s success is partly due to its unique approach, considering how the spirit works in cocktails. This innovative strategy has attracted Hollywood star Ryan Reynolds, who serves as both owner and brand ambassador. The gin’s blend of juniper, cardamom, lavender, Indian sarsaparilla, coriander, anise seed, and dried sweet orange peel, distilled in a grain-neutral spirit, results in a rich and clean-tasting drink.
British Airways recently announced a new partnership with Aviation American Gin, bringing this unique Portland, Oregon-based gin to its flights. Created in collaboration with The Old Curiosity distillery, Aviation Gin offers delightful flavors like apothecary rose or lavender.
This approach to gin-making, focusing on a balanced botanical blend, reflects the dynamic and evolving gin market. With new categories like Pink Gin and styles from non-UK distillers, gin has proven to be a versatile and adaptable spirit.
With its recent listings, Aviation American Gin is poised to reach new heights. Ryan Reynolds, with his cheeky and engaging marketing, continues to drive the brand’s success, making Aviation Gin a standout in the industry.