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In the last ten years, Entenmann’s has become known as a company that makes delicious baked fat-free products that do not taste fat-free. Today the company boasts around 50 products that carry the low-fat and fat-free labels. One of those products is the delicious pound cake, called Golden Loaf, cloned with this recipe.
Not only did distribution go national, but at the same time food scientists at General Foods were working hard to develop the first line of fresh-baked fat-free cakes and pastries. When those products hit store shelves in 1989, the fat-cutting fad was in its infancy, and Entenmann’s was able to grab a big chunk of the market.
Take a close look at the Entenmann’s logo sometime. You’ll see a drawing of the same type of horse-drawn delivery wagon that William Entenmann drove back in 1898 in Brooklyn, New York, when he started his home-delivery baking service. The successful family business was passed on through the generations with little change in philosophy or goals.
Entenmann’s was one of the first on the block to put irresistible, low-fat versions of its delicious baked goods in front of us at the supermarket. The company’s specialty is its low-fat sweet cinnamon rolls that taste as good as any of the full-fat varieties produced by other popular brands. Source: Low-Fat Top Secret Recipes by Todd Wilbur.
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