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What’s the secret to moist cake?
Betty Crocker is an American icon. From sharing cost-cutting cooking tips during World War II to revolutionising cake baking solutions, the brand has brought joy to celebrations big and small for the past 100 years. Now fans can be part of the brand’s history.
General Mills did not invent cake mix, but in the early 1950s, Betty Crocker helped make it nationally popular as a staple of the American pantry. In 1933, P. Duff and Sons, a Pittsburgh molasses company, patented the first cake mix after blending dehydrated molasses with dehydrated flour, sugar, eggs, and other ingredients.
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