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A Gansito is a small Mexican snack cake, often compared to the American Twinkie. This Mexican Recipe is a strawberry jelly and crème-filled pound cake with a chocolate-flavored coating. This cake will obviously be much bigger (Gigante) than the store-bought size but it contains the same delicious ingredients.
The Gansito Snack Cake took precedence in the Marinela Brand, and Lorenzo Servitje and Jaime Jorba, two of the original founders of Grupo Bimbo and Marinela, called Gansito Snack Cakes the star of Marinela products. Gansito Snack Cakes became Marinela’s product leader, representing 65% of all product sales.
Gansito was one of the first three products to emerge from this brand. This specific snack cake is heavily marketed, possibly more than any other Bimbo product, which includes white and whole wheat bread, cereal bars, pound cakes and several other cakes, and various pastries, cookies and wafers.
In 2019 in the U.S., 5.46 million Americans ate Gansito Snack Cakes 1-3 times a month, 1.24 million ate 4-7 in a month, and 1.31 ate 8 or more in a month. The Gansito Snack Cake was invented in Mexico City, Mexico in 1957 at the Marinela factory.
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