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If you haven’t tried Entenmann’s coffee cakes before, you’re definitely missing out. Lucky for you, Just-Like-Entenmann’s Crumb Cake is a great copycat recipe that really captures all of the flavors and textures that make the cake so famous. The cake itself is a simple yellow cake that’s as soft as can be.
Not only did distribution go national, but at the same time food scientists at General Foods were working hard to develop the first line of fresh-baked fat-free cakes and pastries. When those products hit store shelves in 1989, the fat-cutting fad was in its infancy, and Entenmann’s was able to grab a big chunk of the market.
In the last ten years, Entenmann’s has become known as a company that makes delicious baked fat-free products that do not taste fat-free. Today the company boasts around 50 products that carry the low-fat and fat-free labels. One of those products is the delicious pound cake, called Golden Loaf, cloned with this recipe.
Take a close look at the Entenmann’s logo sometime. You’ll see a drawing of the same type of horse-drawn delivery wagon that William Entenmann drove back in 1898 in Brooklyn, New York, when he started his home-delivery baking service. The successful family business was passed on through the generations with little change in philosophy or goals.
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